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"a framework for identifying the internal strengths (S) and weaknesses (W) of a firm, and the external opportunities (O) open to it and the threats (T) it faces, which can be used by corporate planners in formulating the firm's COMPETITIVE STRATEGY and MARKETING STRATEGY in individual product markets and its overall BUSINESS STRATEGY."
excerpted from "SWOT Analysis." Collins Dictionary of Business. London: Collins, 2006. Credo Reference. 18 August 2009.
NOTE: There is not a ready-made SWOT analysis available for every company. If you can't find one, consider searching for a competitor or related company and evaluate whether or not the same factors apply to the company you're researching. Even for a company with an existing SWOT analysis, the researcher should consider expanding or updating the analysis.
"examines and identifies key information for each listed company’s strengths, weaknesses, opportunities and threats (SWOT). Included are business operations, company history, major products and services, prospects, key employees, locations and subsidiaries across 74 countries. Financial ratios, including revenue and operating profit and net debt vs. gearing ratios are covered for publically listed organizations."
A collection of company & industry information, including articles, financials, brand information, rankings, investment reports, company histories, and chronologies
(formerly Business & Company Resource Center)
International industry and company information, including SWOT profiles
- for access to some MarketLine reports, connect to Business Source Premier, search for "Marketline" and then use the left column filter to limit Publisher to "Marketline"