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Startup Library Research Guide: 3 C Model & 4 P Model

Business Frameworks

3 C model - a framework for defining strategy.  The 3Cs are Company, Customer and Competitor.  The intersection of the three is a good strategy with the idea that the company's strength, the needs of the customer and the offerings of the competitors lies the opportunity.  Use the same databases suggested in other pages under this tab to find the desired information. 

4 P model - sometimes known as the marketing mix is a framework used to help companies make marketing decisions.  The 4Ps are Product, Price, Promotion and Place (Distribution).