Mosaic Household Comparison
Mosaic Population Comparison
See the "Mosaic USA Details" files in the Help section of the database for detailed profiles of each segment.
Mosaic USA Methodology - - 71 Segment System (Applied Geographic Solutions)
Name of Group / Segment | |
A | Power Elite -- The wealthiest households in the US, living in the most exclusive neighborhoods, and enjoying all that life has to offer |
A01 | American Royalty |
A02 | Platinum Prosperity |
A03 | Kids and Cabernet |
A04 | Picture Perfect Families |
A05 | Couples with Clout |
A06 | Jet Set Urbanites |
B | Flourishing Families -- Affluent, middle-aged families and couples earning prosperous incomes and living very comfortable, active lifestyles |
B07 | Generational Soup |
B08 | Babies and Bliss |
B09 | Family Fun-tastic |
B10 | Asian Achievers |
C | Booming with Confidence -- Prosperous, established couples in their peak earning years living in suburban homes |
C11 | Aging of Aquarius |
C12 | Golf Carts and Gourmets |
C13 | Silver Sophisticates |
C14 | Boomers and Boomerangs |
D | Suburban Style -- Middle-aged, ethnically-mixed suburban families and couples earning upscale incomes |
D15 | Sports Utility Families |
D16 | Settled in Suburbia |
D17 | Cul de Sac Diversity |
D18 | Soulful Spenders |
E | Thriving Boomers -- Upper-middle-class baby boomer-age couples living comfortable lifestyles settled in town and exurban homes |
E19 | Full Pockets, Empty Nests |
E20 | No Place Like Home |
E21 | Unspoiled Splendor |
F | Promising Families -- Young couples with children in starter homes living child-centered lifestyles |
F22 | Fast Track Couples |
F23 | Families Matter Most |
G | Young, City Solos -- Younger and middle-aged singles living active and energetic lifestyles in metropolitan areas |
G24 | Status Seeking Singles |
G25 | Urban Edge |
H | Middle-class Melting Pot -- Mid-scale, middle-aged and established couples living in suburban and fringe homes |
H26 | Progressive Potpourri |
H27 | Birkenstocks and Beemers |
H28 | Everyday Moderates |
H29 | Destination Recreation |
I | Family Union -- Mid-scale, middle-aged and somewhat ethnically-diverse families living in homes supported by solid blue-collar occupations |
I30 | Stockcars and State Parks |
I31 | Blue Collar Comfort |
I32 | Latin Flair |
I33 | Hispanic Harmony |
J | Autumn Years -- Established, ethnically-diverse and mature couples living gratified lifestyles in older homes |
J34 | Aging in Place |
J35 | Rural Escape |
J36 | Settled and Sensible |
K | Significant Singles -- Middle-aged singles and some couples earning mid-scale incomes supporting active city styles of living |
K37 | Wired for Success |
K38 | Gotham Blend |
K39 | Metro Fusion |
K40 | Bohemian Groove |
L | Blue Sky Boomers -- Lower- and middle-class baby boomer-aged households living in small towns |
L41 | Booming and Consuming |
L42 | Rooted Flower Power |
L43 | Homemade Happiness |
M | Families in Motion -- Younger, working-class families earning moderate incomes in smaller residential communities |
M44 | Red, White and Bluegrass |
M45 | Diapers and Debit Cards |
N | Pastoral Pride -- Eclectic mix of lower middle-class widowed and divorced individuals and couples who have settled in country and small town areas |
N46 | True Grit Americans |
N47 | Countrified Pragmatics |
N48 | Gospel and Grits |
N49 | Work Hard, Pray Hard |
O | Singles and Starters -- Young singles starting out, and some starter families, in diverse urban communities |
O50 | Full Steam Ahead |
O51 | Digital Dependents |
O52 | Urban Ambition |
O53 | Colleges and Cafes |
O54 | Striving Single Scene |
O55 | Family Troopers |
P | Cultural Connections -- Diverse, mid- and low-income families in urban apartments and residences |
P56 | Rolling the Dice |
P57 | Meager Metro Means |
P58 | Fragile Families |
P59 | Nuevo Horizons |
P60 | Ciudad Strivers |
P61 | Humble Beginnings |
Q | Golden Year Guardians -- Retirees living in settled residences and communities |
Q62 | Reaping Rewards |
Q63 | Footloose and Family Free |
Q64 | Town Elders |
Q65 | Senior Discounts |
R | Aspirational Fusion -- Multi-cultural, low-income singles and single parents living in urban locations and striving to make a better life |
R66 | Dare to Dream |
R67 | Hope for Tomorrow |
S | Struggling Societies -- Economically challenged mix of singles, divorced and widowed individuals in smaller cities and urban areas looking to make ends meet |
S68 | Small Town Shallow Pockets |
S69 | Soul Survivors |
S70 | Enduring Hardships |
S71 | Hard Times |