International Marketing Data & Statistics
Call Number: Reference HA 42.I56
a compendium of statistical information on the countries of the Americas, Asia, Africa and Oceania. "The data coverage includes a considerable number of 24-year time series, which permit the analysis of socio-economic trends over a longer time span as a basis for forecasting." The subject coverage sections are: Marketing Geography, Advertising, Agricultural Resources, Automotives & Transport, Banking & Finance, Consumer Expenditure, Consumer Market Sizes, Consumer Prices & Costs, Cultural Indicators, Economic Indicators, Energy Resources & Output, Environmental Data, Foreign Trade, Health, Household Profiles, Income & Deductions, Industrial Markets, IT & Telecommunications, Labour, Literacy & Education, Population, Possession of Household Durables, Travel & Tourism.