NOTE: A few of the items are expanded below to provide examples.
- Demographics (Personal Information)
- Lot Size
- Head of Household Demographics
- Children in Household
- Anyone in This Household Expecting a Baby?
- Child Care
- Retirement Homes/Assisted Living Facilities/Nursing Homes
- Armed Forces
- Memberships -- Belong to
- Religious Clubs (Hadassah, Knights of Columbus, etc.)
- Board
- School or College
- Hospital
- Church
- PTA/Parents Association
- Art Associations (museum, symphony, opera, dance, etc.)
- Business Clubs (Jaycees, Chamber of Commerce, etc.)
- Church/Temple/Synagogue
- Union
- Fraternal Orders (Elks, Masons, Eastern Star, etc.)
- Civic Clubs (Kiwanis, Lions, Rotary, etc.)
- American Assn of Retired Persons (AARP)
- None of These
- Veterans Clubs (V.F.W., American Legion, etc.)
- Country Club
- A Body of Local Government
- Human Rights Organizations (Amnesty Intl, ACLU, etc.)
- Environmentalist Organization
- Any Memberships
- Business Purchasing Decisions
- Geographies
- State Codes
- Events of Life Personally Experience (last 12 months)
- Change Job
- Better Job
- Same Level/Pay
- Lower Level/Pay
- To Something Different
- Lose Job - Laid Off/Out of Business
- Retire or Take Early Retirement
- Collect from Pension/Savings/Stock Plan
- First Time Financial Investment
- Lease or Buy New Car or Light Truck
- Buy a Used Car or Light Truck
- Home
- Buy First Home
- Make Major Home Improvement
- Refinancing Your Home
- Sell or Change Home
- Buy New Home (Not First Home)
- Make Last Home Mortgage Payment
- Graduation from School
- Death in the Family
- Get Married
- Separated/Divorced
- Children
- First Child is Born
- Second Child is Born
- Oldest Child Enters School
- Youngest Child Graduates
- Child Enters College
- Youngest Child Leaves Home
- Youngest Son Gets Married
- Youngest Daughter Gets Married
- Grandchild is Born
- None of These
- Recycling -- Does Household Recycle?
- Registered to Vote
- Political Outlook