It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Start researching an industry by looking up a company engaged in the industry
If you don't know the NAICS/SIC or you're not sure what words will be used to name the industry, then start by looking up information about a specific company engaged in the industry. For example, industry resources might refer to:
and you might spend a lot of time hunting for the right words to describe the category. By looking up descriptive information for Ford Motor Company, you quickly discover:
3711 Motor Vehicles & Car Bodies
5012 Automobiles & Other Motor Vehicles
336111 Automobile Manufacturing
336211 Motor Vehicle Body Manufacturing
The same advice holds true when beginning a search for articles providing an overview of an industry or industry trends. Instead of trying to figure out what words will describe the industry, search for the names of three or four major companies engaged in the industry since they're highly likely to be mentioned.
Starting with a company also helps identify horizontal or vertical diversification
For example, Wal-Mart Stores, Inc. is involved in many different industry sectors, including:
452990 - All Other General Merchandise Stores
445110 - Supermarkets and Other Grocery (except Convenience) Stores
446110 - Pharmacies and Drug Stores
452111 - Department Stores (except Discount Department Stores)
452910 - Warehouse Clubs and Superstores
722110 - Full-Service Restaurants
If your intent is to research drug stores as an industry then you're probably not going to search for industry data about "warehouse clubs & superstores".
Quick Sources for General Information about a Company
A collection of company & industry information, including articles, financials, brand information, rankings, investment reports, company histories, and chronologies
(formerly Business & Company Resource Center)
Mergent products were integrated with FTSE Russell's on August 31, 2019. Some platforms have changed.
"Mergent Intellect is a highly flexible web-based application that features a deep collection of worldwide business information that enables companies to generate insightful business intelligence."
See video tutorials
"Coupling Mergent's expertise in developing products for the reference marketplace with D&B®'s private company database, Mergent Intellect offers new and existing clients a unique opportunity to access private and public U.S and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles and much more.
Additionally, through Mergent’s partnership with Whitepages Pro, clients now have immediate access to contact information for over 250 million U.S. consumers. This enhanced search tool features specific information - name, address, previous address, age, number of household members and reverse phone number lookup capabilities - another valuable source of business insight."