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Business Research: Trouble Finding Info?

Trouble finding info?

  • Be sure you are researching the official name of the company. Many companies have popular names that may not be listed anywhere. For example, 3M is really Minnesota Mining and Manufacturing.
  • If the company is a personal name or includes initials, e.g. Walt Disney or H. J. Heinz, look under each part of the name. Various sources are not consistent in how names are treated.
  • If you are researching a subsidiary, expand your research to include the parent corporation. For example, Google is under its parent company Alphabet. 
  • Companies sometimes change their names, so be sure to look under multiple possible company names. For example, the cigarette maker Phillip Morris changed its name to Altria . 
  • Very small or very new companies may not appear in the standard sources, particularly print sources. Look for news articles and a company website. Use any regional or specialized industry directories which may be available.